the designer 4.0

Indonesian design practice operates in domain 1 (and still does). In design schools, outdated pedagogy and industry-oriented curriculum are taught, and students excel at creating aesthetic appearances (eidos). Designers in domain 1 create beautiful posters, stunning websites, and breathtaking car ads. They are, however, dumbfounded when asked to come up with a solution to make their neighborhood a safer place for children.

As designers work in interaction design, service design, and experience design, the new domain has opened up. In those areas, problems are often complex, happen at the societal level, are influenced heavily by policy, by social culture, systemic, and require interdisciplinary understanding.

The new designer mindset is not taught at (Indonesian) universities. It is imperative that they understand their new role as facilitators of multidisciplinary experts in society. No designer can claim to be the sole master of colour theory, design principles, logo design, or typeface mastery. It's time for designers to stop pretending they can understand people's behavior, media theory, content writing, and data analysis at the same time.